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Wapi documentation

## Powerful WhatsApp marketing and automation platform

#### Wapi - Advanced Features

### Advanced marketing automation tools for business growth and customer engagement.

### Chat Inbox & Conversation Management

Centralized messaging hub for managing all customer conversations.

- Unified Inbox:
  Manage all WhatsApp conversations from a single dashboard.
- Conversation Assignment:
  Assign chats to specific agents or teams for efficient handling.
- Quick Replies:
  Pre-defined responses for faster customer service.
- Conversation Tags:
  Organize chats with custom tags for easy filtering.
- Unread Message Tracking:
  Never miss important customer inquiries with visual indicators.
- Conversation History:
  Access complete chat history for context and follow-up.

### Visual Automation Builder

Create and customize automation flows using a drag-and-drop visual interface.

- Keyword-Based Triggers:
  Set up automation flows triggered by specific keywords, messages, or events.
- Multiple Trigger Types:
  Support for various triggers including message received, contact joined, status updates, orders, and time-based triggers.
- Conditional Logic:
  Branch workflows based on conditions using various comparison operators.
- Action Nodes:
  Perform various actions within workflows including sending messages and calling webhooks.
- AI Integration:
  Connect with external AI models to generate intelligent responses.
- Real-time Execution Engine:
  Execute automation flows in real-time based on incoming events and triggers.

### Template Creation & Management

Professional messaging templates for consistent brand communication.

- Template Builder:
  Create professional templates with variables and formatting options.
- Multi-language Support:
  Design templates in multiple languages for global reach.
- Template Categories:
  Organize templates by business sector and use case.
- Approval Workflow:
  Manage template approval process for quality control.
- Template Analytics:
  Track template performance and usage statistics.

### Campaign Creation & Management

Create and execute targeted marketing campaigns through automation workflows.

- Campaign Builder:
  Design comprehensive marketing campaigns with scheduling and targeting.
- Audience Segmentation:
  Target specific customer groups based on behavior, demographics, or preferences.
- Automation-Based Distribution:
  Send campaigns via WhatsApp using automated workflows.
- Performance Analytics:
  Track campaign metrics including execution success rates and engagement.
- Automated Follow-ups:
  Set up automated response sequences based on customer actions.
- Trigger-Based Campaigns:
  Launch campaigns based on specific customer behaviors or events.

### Agent Task Management

Efficient task allocation for support teams with automation integration.

- Task Assignment:
  Automatically or manually assign customer inquiries to agents.
- Workload Balancing:
  Distribute tasks evenly across available agents.
- Task Prioritization:
  Set priority levels for urgent customer issues.
- Agent Collaboration:
  Enable team members to collaborate on complex customer issues.
- Integration with Automation:
  Seamlessly hand off between automated and human interactions.
- Task Execution Tracking:
  Monitor task completion and agent workload.

### WABA Catalog Integration

Seamless integration with WhatsApp Business API catalog features.

- Product Catalog Sync:
  Automatically sync product information from your inventory system.
- Product Showcase:
  Display products with images, descriptions, and pricing in WhatsApp.
- Order Management:
  Process customer orders directly through WhatsApp conversations.
- Product Search:
  Enable customers to search and browse products within WhatsApp.
- Automated Product Actions:
  Use automation workflows to handle product inquiries and orders.
- Catalog Event Triggers:
  Trigger automation flows based on catalog interactions.

### E-commerce Platform Integrations

Connect with popular e-commerce platforms through webhook-based integration system.

- Webhook Creation:
  Create webhooks that connect to any e-commerce platform or business system.
- Event Mapping:
  Map webhooks to specific events in any platform (order creation, payment received, shipment, etc.).
- Template Triggering:
  On event trigger, automatically send mapped message templates to customers.
- Universal Compatibility:
  Works with any platform that supports webhook integration.
- Real-time Notifications:
  Instantly notify customers of order status changes and business events.

### Form Builder & Meta Integration

Create and manage WhatsApp Meta Flows with an intuitive drag-and-drop builder.

- Drag-and-Drop Creation:
  Easily build complex, multi-step forms without writing code.
- Meta Flow Integration:
  Forms are automatically synchronized and stored in your WABA's Meta account.
- Publishing Management:
  Draft, refine, and publish your forms directly to your WhatsApp Business account.
- Contact Submission Tracking:
  Automatically capture and manage submission data for every contact interaction.
- Submission Analytics:
  Track form performance and analyze user response data effortlessly.

## What's Next?

Let's get started — grow your business with Wapi WhatsApp Marketing!

### Prerequisite

Required tools and setup

### Super Admin

Administrator with highest privileges

### Plans Module

Subscription plan management